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Singles’ Day serves as a major sales holiday, even for a retailer that doesn’t sell in China

Singles’ Day hasn’t caught on with the mainstream North American consumer just yet, but for Yamibuy, a California-based online-only retailer of Asian products, Nov. 11 (Singles’ Day) will represent the culmination of months of preparation for five days of sales. “We started preparing more than three months ago because we import a lot of stuff […]

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