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How going direct helped a hunting apparel brand bag big sales online

Eighteen months before Jason Hairston started selling his lightweight hunting apparel, he started blogging about what it took to build Kuiu’s coats, backpacks and gear. By speaking directly to potential customers, he felt he could educate them about the premium products he was developing at Kuiu (pronounced koo-you). With that information, he says, “they could […]

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