Amazon cranks up its Halloween email volume later in the season
April Berthene
Amazon.com Inc. ramped up the number of Halloween marketing emails it sent in the second half of October, email marketing vendor eDataSource finds in an exclusive analysis for Internet Retailer. Amazon sent a total of 52 Halloween emails between Oct. 1-31 to an average of 829,000 consumers per send, compared with sending only six Halloween emails […]