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Case study: How a luxury fashion retailer boosts site conversion by 400% with better personalization

Extreme personalization is the new name of the retail survival game

With 5 million monthly site visitors and more than 600 brands sold on its site, luxury fashion retailer Luisaviaroma has a broad selection of products to offer to a huge base of potential buyers. To better display content personalized to each specific shopper, the retailer in 2012 began using marketing technology company Emarsys to send […]

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