DVF.com’s Pinterest-like product discovery feature boosts mobile conversions by 400%
Katie Evans
Fashion retailer Diane von Furstenberg has a problem common among online retailers: Its mobile traffic significantly outpaces mobile sales. “Mobile is where we continue to see traffic growth, but in terms of revenue versus desktop it’s not near equal,” says Felipe Araujo, head of e-commerce at Diane von Furstenberg, which sells online at DVF.com. While […]