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Amazon grabs last-minute costume shoppers

Online sales of Halloween decor peaks in mid-September while costume sales peak a month later, according to new data from marketing analytics firm Jumpshot. Jumpshot analyzed conversion rates between Sept. 1-Oct. 29 for six e-commerce sites that sell a large share of Halloween decor and costume products, including Amazon.com Inc., No. 1 in the Internet Retailer […]

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