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Digitally native, vertically integrated brands are blurring the lines between online and offline retail

Blurred lines

“Stores aren’t going away,” says Adam Goldenberg, co-CEO of digitally native retailer TechStyle Fashion Group, the parent company of fashion brand JustFab, athleisure brand Fabletics, shoe brand ShoeDazzle and children’s apparel brand FabKids. These brands started as web-only retailers, but that is slowly changing. “Retail [stores] have a place, but to succeed we need a […]

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