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Where retailers are spending their digital marketing dollars

where retailers are spending their digital marketing dollars

GlassesUSA.com LLC’s growth is dependent on changing the way that consumers buy eyeglasses. “More than 60% of people in the U.S. wear glasses on a daily basis,” says Boaz Ariely, the retailer’s vice president of marketing. “But only about 5% of them buy their glasses online.” Ariely’s job is to identify the signals that suggest […]

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