Where retailers are spending their digital marketing dollars
Zak Stambor
GlassesUSA.com LLC’s growth is dependent on changing the way that consumers buy eyeglasses. “More than 60% of people in the U.S. wear glasses on a daily basis,” says Boaz Ariely, the retailer’s vice president of marketing. “But only about 5% of them buy their glasses online.” Ariely’s job is to identify the signals that suggest […]