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Why are so many previously web-only retailers opening stores?

Target rolls out beacons to half its stores before Thanksgiving

Amid a retail climate in which well-known retail brands like Rue21, Gymboree, The Limited, GameStop and J.C. Penney are closing stores, a counter movement is taking place as retailers that built their businesses online are venturing offline— in some cases, into the very storefronts those other merchants once occupied. While these digitally native, vertically integrated […]

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