Abercrombie & Fitch goes back in time with its new merchandise and marketing
Bloomberg News
(Bloomberg)—Abercrombie & Fitch’s new television commercial—its first in more than a decade—lacks the bare skin and chiseled torsos that once defined the label. Instead, a man in a rugged coat gamely stands in the snow, a bicycle atop his car. Twenty-somethings shoot pumpkins with a slingshot on a farm. Two women kiss at a club. […]