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Tea retailer Harney & Sons uses win-back email campaigns to re-engage shoppers and grow sales

Omnichannel tea retailer Harney & Sons didn’t feel it was doing a good enough job engaging shoppers and keeping them from going to the competition. “We saw that we had a smaller group of committed customers, and that when people started to drift past 90 days between purchases, they would be less likely to return […]

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