Site icon Digital Commerce 360

Holiday shopping isn’t waiting for Black Friday, but online sales will still surge that day

People may complain that marketing for the winter holidays is starting earlier every year, but retailers may just be following consumer buying habits, according to findings from multiple studies. A survey from RetailMeNot and Kelton Global found that 54% of shoppers plan to start their holiday shopping before Black Friday, which is the Friday after […]

Exit mobile version