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Try before you buy

Amazon’s latest fashion push: letting shoppers try on items before they buy them

Bombfell Inc. is fashioning significant growth selling handpicked, personalized clothes to men who don’t have the time or desire to search for, and put together, outfits that flatter their bodies and fit their lifestyles, says Sandro Roco, the retailer’s director of strategic initiatives. “Whether it’s lack of time, effort or knowledge, many men’s current shopping […]

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