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Is Amazon the next big advertising platform?

Is Amazon the next big advertising platform?

The tools available via Amazon.com Inc.’s advertising unit, Amazon Marketing Services (AMS), aren’t intuitive, says Chris Jahnke, chief marketing officer at ConversionPoint Technologies Inc., an online retailer that sells private-label health and beauty products. That makes managing AMS ad campaigns a manual, cumbersome process. Even so, ConversionPoint Technologies plans to boost its AMS spending by […]

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