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How BeautyKind uses live events to draw in millennials

Standing out in the eyes of the customer is tough in the online beauty world, as there are a handful of big players like L’Oreal Group, Estee Lauder, Sephora and Ulta Beauty that dominate the traditional channels—paid and organic search results—for customer acquisition. That’s why startup web-only cosmetics merchant BeautyKind opted for a unique approach […]

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