Site icon Digital Commerce 360

Zappos and Walmart outpace the competition when it comes to back-to-school search marketing

Zappos and Walmart outpace the competition when it comes to back-to-school search marketing

Zappos.com Inc. and Walmart led the way when it came to driving consumers searching online for back-to-school clothes and supplies, according to a new analysis of 278 nonbranded back-to-school keywords from July 29 to Aug. 27 by search marketing data provider AdGooroo. To assess retailers’ back-to-school campaigns, AdGooroo examined terms it felt it could confidently […]

Exit mobile version