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Apple loses ground in voice to Amazon, changes up responsibility for its Siri product

(Bloomberg) — Apple Inc. has shaken up responsibility for a key product, Siri, in an effort to integrate the voice-activated assistant more deeply into the company’s devices in the face of competition from rivals including Amazon.com Inc. Software head Craig Federighi will now oversee Siri rather than services chief Eddy Cue. The change was made […]

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