Criteo’s pitch to retailers: Sharing your data with other merchants can help combat Amazon
Zak Stambor
Criteo SA wants to convince retailers to share one of their valuable resources: the data they gather about their customers, which may include everything from shoppers’ email addresses to what they’ve bought in their stores. The advertising technology vendor, which last week reported that it now has more than 16,000 commerce and brand clients, aims […]