Jo-Ann Fabrics stitches together customer data across stores and the web to drive sales
Katie Evans
While fabric and craft retailer Jo-Ann Fabrics has sold online since 1999, 95% of its sales occur in its 865 stores, the company says. But even though most of its sales are offline, its e-commerce site attracts more than 1.84 million unique visitors a month, according to Internet Retailer’s Top500Guide.com, which is why it recently […]