Birkenstock tries to put its foot down with Amazon, but it’s on the wrong path
Leonid Bershidsky
(Bloomberg View)—Why would a solid mid-size German company like sandal maker Birkenstock take on an American giant like Amazon? Birkenstock is doing it because it can afford to; but it’s also showing the way for other companies wondering how much market power Amazon might have over them in the future. Birkenstock Americas—which provides about 40% […]