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Birkenstock tries to put its foot down with Amazon, but it’s on the wrong path

Birkenstock tries to put its foot down with Amazon, but it’s on the wrong path

(Bloomberg View)—Why would a solid mid-size German company like sandal maker Birkenstock take on an American giant like Amazon? Birkenstock is doing it because it can afford to; but it’s also showing the way for other companies wondering how much market power Amazon might have over them in the future. Birkenstock Americas—which provides about 40% […]

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