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How marketplace data can help retailers boost sales

How marketplace data can help retailers boost sales

Type “allergy” into the Amazon.com search bar and the best seller result won’t be a product from a big name brands, but a box of pills by the lesser-known manufacturer GoodSense. The same goes for “antacid.” In fact, GoodSense—a brand of over-the-counter pharmaceutical manufacturer Perrigo Co.—has consistently held the top spot over bigger names “every […]

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