Rent-A-Center halves its market research time with an online portal
April Berthene
Rent-A-Center Inc. decided it needed a way to quickly gather shopper feedback. The rent-to-own furniture and electronics retailer typically hires a market research firm to survey shoppers about their feelings on the Rent-A-Center brand and promotions. But that process takes at least four to six weeks and involves extra fees for analysis and extra reporting, […]