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Amazon’s Prime Day conversion rate, traffic and transactions surge

Amazon.com Inc.’s Prime Day conversion rate was more than 50% higher than its average conversion rate from June 1-July 10, 2017, according to marketing analytics firm Jumpshot. Jumpshot’s analysis is based on its tracking of more than 160 billion monthly clicks made by 100 million consumers. On Prime Day, held Tuesday, Jumpshot tracked the clickstream […]

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