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It costs more than $60 to acquire an app customer

Acquiring mobile app customers isn’t cheap. On average, it costs an online retailer $61.90 to get a consumer to install and make a purchase on the brand’s app, according to the “The 2017 Mobile Shopping Apps Report” study conducted by mobile app marketing firm Liftoff. Liftoff based the report on data from 4.8 million app […]

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