Personalization drives web sales nearly 10% higher for distributor Zoro.com
Don Davis
Zoro.com segments site visitors into three broad categories and adjusts what they see accordingly. The personalization strategy has increased online sales by 8-10% in a year, e-commerce director Kyle Hilbrenner told attendees today in a presentation at the 2017 Internet Retailer Conference & Exhibition in Chicago. More than 80% of buyers arriving from Google land […]