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B2B marketers look for help from digital applications

Business-to-business marketers are facing increased pressure to do more with limited budgets, a trend that has many of them emphasizing digital technologies and strategies, Forrester Research Inc. says in a new report. “Budgets and investments must stretch further to address new demands on the B2B marketing charter,” Forrester says in the report, “Conflicting B2B Marketing […]

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