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Case study: How a social media star sells millions online

Case study How an influencer becomes an e-commerce millionaire

Ali Edwards is an influencer with a social media following of 50,000 consumers, and the name behind her multi-million dollar e-commerce site Ali Edwards Design Inc. But a following and sales are not built overnight. Edwards lives in the scrapbooking realm. It was in 2004, when she was working at Keepsakes Magazine, that she started […]

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