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Online marketplace Tradesy talks marketing to millennials

Marketplace Tradesy talks marketing to millennials

Millennials are a key part of luxury marketplace Tradesy’s business. Because web-only Tradesy sells goods with a higher price point, some might assume that it caters toward an older audience, but that isn’t the case, says Kamini Rangappan Lane, chief marketing officer at Tradesy, a luxury consignment peer-to-peer marketplace. Half of Tradesy’s website traffic comes […]

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