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Google makes it easier for retailers to connect online ads and store visits

Google makes it easier for retailers to track online ads and store visits

(Bloomberg)—Google is giving advertisers a slew of new ways to measure online spending and tie it to consumers’ offline purchases, including the addition of Google’s huge video service, YouTube, to its feature that tracks retail store visits. The Alphabet Inc. unit announced the moves to shore up its lead in digital ads on Tuesday at […]

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