Zalando’s growing fulfillment costs highlight the myth of cheap e‑commerce
Andrea Felsted
(Bloomberg Gadfly)—Online growth doesn’t come cheap. That has been the message from Europe’s big online retailers lately. While internet shopping is outpacing that in physical stores, avoiding the burden of bricks and mortar is no guarantee of runaway profit growth. The cost of fulfilling orders, dealing with a high level of returns and the need […]