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Fabletics links the in-store fitting room to the online shopping cart

Fabletics’ omnicart technology is designed to make it easier for shoppers to complete purchases online that start in a store.

Women’s active wear apparel retailer Fabletics has rolled out a tool that president Gregg Throgmartin says makes it easier for a shopper who starts shopping in-store to complete that purchase online. The omnichannel retailer rolled out a proprietary shopping cart technology called omnicart about 10 months ago, which has been key to the once online-only brand’s […]

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