Fabletics links the in-store fitting room to the online shopping cart
Matt Lindner
Women’s active wear apparel retailer Fabletics has rolled out a tool that president Gregg Throgmartin says makes it easier for a shopper who starts shopping in-store to complete that purchase online. The omnichannel retailer rolled out a proprietary shopping cart technology called omnicart about 10 months ago, which has been key to the once online-only brand’s […]