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Chinese shopping recommendation sites attract global brand ads

Chinese shopping recommendation sites attract global brand ads

With China’s middle-class consumers going online to research products, shopping-guide sites in China are attracting ad dollars from online retailers and global brands. One such site, SMZDM.com reported last week that its 2016 revenue, mainly from online ads, topped 201.1 million yuan ($29 million), up 107% from 97.3 million yuan ($14 million) a year ago. […]

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