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E-commerce grabs a bigger share of HSN’s sales, and digital marketing efforts increase

HSN invests in digital marketing to acquire customers

Online and mobile sales increased their share of total sales in HSN’s shrinking revenue pie in the first quarter ended March 31. Online sales comprised 53.8% of HSN Inc.’s sales in the first quarter, the TV and web merchant reported Wednesday. E-commerce represents about $422.6 million of the company’s $785.4 million in sales for the quarter. […]

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