Site icon Digital Commerce 360

Connecting the dots between online and offline

Connecting the Dots

Talk to any retail chain executive and you’ll hear some variation on the same refrain: “We’re working to better connect our online stores with our bricks-and-mortar locations.” This isn’t a particularly new strategy, but it’s one that has increasingly come into focus as more chains report online sales gains and store sales declines. The latter […]

Exit mobile version