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Many happy returns? That depends

Online returns, like shipping, are better when they're free

Allbirds Inc.’s e-commerce site launched in March 2016 with the goal of bringing a comfortable, stylish and sustainable wool shoe to market. Allbirds.com makes this pledge: “Try our shoes for 30 days, and if you aren’t completely over the moon, we’ll take them back—no questions asked.” Allbirds doesn’t charge for shipping or returns. The retailer, […]

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