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It’s getting easier to find retailers’ chatbots on Facebook’s Messenger

It’s getting easier to find retailers’ chatbots on Messenger

While Facebook Inc.’s Messenger grew its user base by roughly one-third over the past year to 1.2 billion users, the messaging platform’s major focus—driving consumers to interact with retailers’ chatbots on its platform—has largely failed to take root. For instance, most consumers, 82.2%, have never used the platform to communicate with a brand, according to […]

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