Snapchat’s new ad tool helps retailers connect the dots between online and offline
Zak Stambor
Snap Inc.’s newest ad tool aims to help retailers understand whether their ads on Snapchat are driving consumers into their stores. The tool, called Snap to Store, enables retailers and brands to create and measure the offline impact of Snapchat ads. Snap to Store’s analytics show retailers: Visitation, which is the shoppers who saw the […]