It isn’t easy competing with Amazon.com Inc. The e-commerce giant isn’t shy about flexing its marketing muscles to grab a larger share of the e-commerce market. Amazon boosted its marketing budget 37.6% last year to $7.233 billion—that’s 16% more than Macy’s Inc.’s $6.210 billion 2015 online sales. That aggressive approach helped Amazon garner what Slice […]
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