Lancôme’s mobile site needed a makeover. The need for a fresh look was especially noticeable when smartphone traffic surpassed desktop traffic in early 2016 and showed no signs of slowing down, says Malik Abu-Ghazaleh, vice president, digital marketing and e-commerce at cosmetics retailer Lancôme, a brand of L’Oréal Paris. “There is a lot of pressure when you […]
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