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Rhone.com increases its conversion rate 40% with analytics help

Rhone.com aims to take Lululemon Athletica Inc’s men’s business head on, says Chip Malt, vice president of marketing and analytics for the retailer, which began selling direct to consumers online in early 2014. The Rhone brand, which now also sells via select Bloomingdale’s department stores and REI stores and in all 71 Equinox gyms across the […]

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