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Case study: How a payment installment feature boosts a luxury consignment retailer’s sales

Don’t send shoppers off the checkout page. That’s the golden rule of e-commerce. However, Tracy DiNunzio, CEO of web-only luxury consignment retailer Tradesy, found an exception to the rule. DiNunzio added online payment service Affirm Inc. to her site in 2014. The service functions as a loan that allows shoppers to break up the cost of […]

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