J.C. Penney keeps its eye on its prized omnichannel shoppers
April Berthene
J.C. Penney Co. Inc.’s stores are essential to its e-commerce strategy—and vice versa. Consider this: 70% of J.C. Penney store shoppers visit JCP.com before they visit the store. Plus, more than 50% of online orders go through a store in some way, such as buying online picking up in store, shipping an online order from […]