Site icon Digital Commerce 360

Twitter refunds money to clients affected by overstated video ad views

(Bloomberg)—Twitter Inc. discovered a software bug that overstated how often video ads were viewed on Android phones, the latest snafu to shake faith in the measurement of digital advertising. The company issued refunds to some clients who ran video ads on the Twitter Android app from Nov. 7 to Dec. 12. The bug caused views […]

Exit mobile version