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YouTube adds a healthy glow to Ipsy and other makeup e-retailers

(Bloomberg)—“I was not paid or sponsored to recommend anything at all,” Michelle Phan declares as the YouTube star’s video begins. Wearing long black braids and a crop top, she praises a cheap lipstick, a dome shaped blush, and Tiger Balm, among dozens of other products in her best-of-the-year roundup. More than a million people have […]

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