Lipton Tea is raising a mug to A/B testing. Lipton Tea, a brand of consumer packaged goods manufacturer Unilever, launched its first direct-to-consumer website in September 2015 in France. The website, www.to-lipton.com, sells Lipton’s single-pour tea machine and the corresponding tea pods and accessories. Before launching the site, Unilever knew it wanted to have continuous A/B […]
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