A little personalization can go a long way in e-commerce sales, fashion multichannel retailer BGBG Max Azria Group LLC recently found. “Our website was not in great shape,” Nathan Dierks, director of web operations at BCBG, No. 431 in the Internet Retailer 2016 Top 500 Guide, says of the state of BCBG.com earlier this year. “We […]
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