Why 76% of retailers are spending more this year on social media marketing
Zak Stambor
Social media marketing is paying off. That’s why 76% of retailers are spending more on social media marketing this year than they did a year ago, according to Forrester Research Inc.’s report “The State of Retailing Online 2016: Marketing and Merchandising.” That growth is more than in any other marketing channel. “All of a sudden, […]