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Google bolsters its ad targeting and analytics tools

Google is enhancing the tools it offers retailers looking to drive shoppers to buy during what the search giant deems “I-want-to-know, I-want-to-go, I-want-to-buy moments” by tying together the information it knows about consumers. “Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical […]

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