Digital marketing firm Zeta Interactive buys part of Acxiom
Katie Evans
Yet another vendor purchase is in the books. On the heels of tech giant Oracle Corp. announcing it will buy e-commerce software provider NetSuite Inc. for $9.3 billion and customer relationship management firm (CRM) Salesforce acquiring e-commerce platform Demandware for $2.8 billion, another deal between two e-commerce marketing firms just closed. Big data and analytics-based […]