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Digital marketing firm Zeta Interactive buys part of Acxiom

Yet another vendor purchase is in the books. On the heels of tech giant Oracle Corp. announcing it will buy e-commerce software provider NetSuite Inc. for $9.3 billion and customer relationship management firm (CRM) Salesforce acquiring e-commerce platform Demandware for $2.8 billion, another deal between two e-commerce marketing firms just closed. Big data and analytics-based […]

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