Site icon Digital Commerce 360

Facebook lets retailers offer coupons to entice shoppers to buy

Facebook Inc. has rolled out a dramatic mobile-oriented revamp of its Offers program, which enables retailers to offer consumers discounts that are redeemable either online or in store. The move is an effort to breathe new life into its Offers program, which launched in 2012, more than a year before mobile ads began accounting for […]

Exit mobile version